Free tool
WhatsApp pricing calculator
Enter your monthly volume and see the bill broken into the lines that appear on your invoice: Meta charges at cost, SES email at cost, the platform fee, and tax. Rates verified against Meta’s published card in September 2026.
Your estimated monthly bill
Move the sliders. This is the same maths as your invoice — Meta rate card, SES rate, platform fee, tax.
What the calculator uses
- Marketing, utility and authentication template volume, separately — the category mix drives most of the bill.
- Email volume on Amazon SES pass-through, in the same estimate.
- Your platform fee, selected automatically from the volume you enter.
- Tax: 18% GST for Indian entities, applied to both Meta charges and the platform fee.
And four ways to bring it down
- Reclassify eligible marketing templates as utility where the content genuinely is transactional. At ₹0.8631 against ₹0.1150 that is a 7.5× difference, and it is the only lever that survives every pricing change.
- Route authentication volume by market to reach Meta’s discount tiers, which begin at 750,000 authentication messages a month and reset monthly.
- Re-model every support-heavy journey before 1 October 2026, when in-window service and utility messages stop being free.
- Move re-engagement to Click-to-WhatsApp ads: the 72-hour entry-point window stays free after October, unlike the 24-hour service window.
- Use Meta’s max-price option on marketing sends to cap what you pay per delivered message.
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