Turn WhatsApp into your sales and support engine

An AI agent that qualifies leads, a shared inbox for your whole team, and campaigns that get read, all on the official API at Meta’s own rates.

Why WhatsApp

Reach people where they actually reply

Emails going unread?

WhatsApp is where your customers already spend their day, so a message there gets seen.

Leads going cold?

Reply in seconds with an AI agent that asks the right questions and hands over the ready ones.

Using unofficial tools?

The official API keeps your number safe, with approved templates and opt-in built in.

Lead qualification

Qualify every lead in the chat, in seconds

When an enquiry arrives, the agent asks the questions your team would ask: budget, timeline, city. It tags the answers on the contact and passes the ready ones to a person with the details already filled in.

  • Ask with buttons and in-chat forms (WhatsApp Flows)
  • Tag contacts and build segments from their answers
  • Route ready leads to the right agent automatically
Explore Flows →

AI chatbot and agents

Answer customers automatically, hand over when it matters

The agent answers from your own catalog, orders and help content, takes actions through your APIs, and moves the chat to a person when it is unsure, with a summary so nobody repeats themselves.

  • Grounded on your content, with guardrails you set
  • Calls your API mid-chat: order status, bookings, tickets
  • Confidence-based handover to the shared inbox
Explore the AI agent →

Multi-agent team inbox

One WhatsApp number, your whole team

Agents share a live inbox with assignment rules, notes, tickets and appointments. Roles and permissions decide exactly what each person can see. Seats are included.

  • Assign chats by rule or by hand
  • Four permission tiers for agents and managers
  • Bot and human share one conversation
See the shared inbox →

WhatsApp CRM Coming soon

Every customer, one timeline

A single record per customer that brings their messages, orders, tags and notes together, so anyone on the team can pick up the conversation with full context.

  • Conversation history and attributes in one place
  • Segments and journeys built from the same record
Get notified →
AK
Ananya Kapoor+91 98••• ••210 · Mumbai
Hot lead
  1. Today Asked about the 2BHK WhatsApp
  2. Yesterday Opened offer campaign Broadcast
  3. Mon Scanned site-visit QR Widget

Broadcast campaigns

Send offers and updates people open

Pick an audience, choose an approved template, map its variables and send now or schedule. Watch delivery as it happens.

  • Lists and rule-based segments
  • Template manager with approval tracking
  • Delivered, read and click reports
Explore broadcasts →

Pricing

Meta’s rates, at cost

No markup on per-message charges. Rates verified against Meta’s September 2026 rate card for India.

See the full rate card →
Marketing₹0.8631per message
Utility₹0.115per message

Getting started

Live on WhatsApp in five steps

  1. 1

    Create account

    Self-serve signup with mobile and email OTP. No card needed.

  2. 2

    Connect Meta

    Embedded signup links your Business Manager and WABA in minutes.

  3. 3

    Verify number

    New number, or migrate an existing one with zero message loss.

  4. 4

    Submit templates

    We review category and copy before Meta does, to avoid rejections.

  5. 5

    Send and measure

    Broadcast, watch delivery and read rates, iterate on the winner.

Why sendlz

Built to be explored and set up on your own

Zero markup

Meta’s per-message rate at cost. Pay for what you send.

Self-serve setup

Embedded sign-up links your Meta account in minutes.

Seats included

Add your whole team to the shared inbox, no per-seat fee.

Built for developers

REST API, signed webhooks and a sandbox key.

Questions, answered

Is the WhatsApp Business API free?

Meta charges nothing to set up the API and sendlz charges no onboarding or setup fee — sandbox access and template review are included. You pay Meta per delivered template message plus a flat sendlz platform fee.

What is WhatsApp Business API pricing in India in 2026?

Meta bills per delivered template message, not per conversation. India list rates are ₹0.8631 for marketing and ₹0.115 for utility and authentication, plus 18% GST. sendlz passes those through at cost — our revenue is the platform fee.

What changed with per-message pricing and the free service window?

Meta retired conversation-based pricing on 1 July 2025. Free-form replies inside the 24-hour customer service window have been free since November 2024, but from 1 October 2026 Meta charges service messages at the utility rate — model that now if you are support-heavy.

How long does approval take, and what are the sending limits?

Embedded signup links your Meta Business Manager in minutes; median time to a first approved template is 41 hours. New numbers start at 250 conversations a day and step up as quality rating and volume prove out.

Can I bill in rupees and claim GST?

Yes. Indian entities get INR invoices with 18% GST and a rupee wallet. Meta supports INR billing for WABAs created with INR selected; existing USD accounts cannot be converted, so tell us before onboarding.

Which AWS region does email send from?

Your choice. Indian senders default to ap-south-1 (Mumbai) for data residency; EU customers use eu-west-1 or eu-central-1 to keep processing inside the EEA.

How do you handle DPDP and GDPR?

Consent capture and opt-out are enforced at send time, data-subject requests are self-serve in the console, and we sign DPAs with sub-processor disclosure. Marketing sends require a logged opt-in under the DPDP Act and GDPR.

Ready to try it?

Create a free account and send your first WhatsApp message today. No credit card required.