Free tool
Marketing vs utility cost saver
Paste your template list and see which sends are genuinely transactional, what they would cost as utility instead of marketing, and how much sequencing inside the service window saves.
What it checks
Category eligibility
Flags templates whose content is transactional but submitted as marketing — and refuses to suggest gaming genuinely promotional copy.
Window sequencing
Shows which journeys could reply inside the 24-hour window first, making the follow-up utility send free.
Volume tier modelling
Projects where your utility and authentication volume crosses Meta discount thresholds per market.
October 2026 impact
Re-runs the same month with in-window service and utility messages charged at ₹0.1150, so support-heavy teams can see what the change did to their run rate.
Send smarter. Sell faster.
Start free with 1,000 conversations. Bring your own Meta number or apply for a new one — we handle verification, templates and the green tick with you.