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The sendlz.com SEO blueprint

How this site is organised: which page owns which query, how the programmatic silos are patterned, and the technical checklist the build ships with. 67 data-driven routes plus the hand-built screens.

Route inventory. Counts as of the current build

Money pages and their target terms

One primary query per URL. Where two pages would compete, one links to the other.

URLTitle tagPrimary termIntent
/WhatsApp, SMS & Email API Provider in India | sendlzwhatsapp business api providerCommercial
/whatsapp-business-apiOfficial WhatsApp Business API — Zero Markup | sendlzwhatsapp business apiCommercial
/whatsapp-business-api/pricingWhatsApp Business API Pricing India 2026 (₹ Rate Card)whatsapp api pricing indiaTransactional
/whatsapp-pricing-calculatorWhatsApp Pricing Calculator — Per-Message Cost | sendlzwhatsapp pricing calculatorTool
/email-apiEmail API on Amazon SES — Transactional & Marketingamazon ses email apiCommercial
/sms-apiSMS API for India — DLT-ready SMS | sendlzsms api indiaCommercial
/sms-api/dlt-registrationTRAI DLT Registration for SMS — Step by Stepdlt registrationInformational
/omnichannel-messagingOmnichannel Messaging — WhatsApp, SMS and Emailomnichannel messaging platformCommercial
/whatsapp-ai-chatbotAI Chatbot & AI Agents for WhatsApp | sendlzai agent whatsappCommercial
/whatsapp-flowsWhatsApp Flows for Booking, KYC and Checkoutwhatsapp flowsInformational
/compare/twilio-alternativeBest Twilio Alternative for WhatsApp in India (2026)twilio alternative indiaComparison
/compare/msg91-alternativeMSG91 Alternative for WhatsApp & Email | sendlzmsg91 alternativeComparison
/compare/klaviyo-alternativeKlaviyo Alternative with WhatsApp Built In | sendlzklaviyo alternativeComparison
/in/whatsapp-business-apiWhatsApp Business API in India — INR Billing, GSTwhatsapp api indiaLocal
/guides/whatsapp-business-api-pricing-indiaWhatsApp Business API Pricing in India 2026: Full Guidewhatsapp per message pricingInformational

Programmatic silos

Each family shares a template and differs entirely in data — which is what keeps them from reading as spun duplicates.

Industry × channel/solutions/whatsapp-for-{industry}

Nine industries, each with its own template set, flow, KPI and case study — never a spun copy of the same page.

12 pages live
Comparison/compare/{competitor}-alternative

One per named competitor plus the five-way matrix hub. Honest columns and a clear “buy them instead if…” section.

7 pages
Geo/{country}/whatsapp-business-api

India, UAE, Singapore, UK. Local rate card, currency, tax and compliance — with hreflang, not duplicated copy.

4 pages
Integration/integrations/{app}

Setup steps, event map and ready templates per app. Earns links from partner directories.

11 pages
Feature/{feature}

Flows, catalog, CTWA, widget, OTP, team inbox, templates — the terms buyers search once they know the category.

9 pages
Tools/tools/{calculator}

Calculators earn links and rank for “calculator” modifiers. Server-rendered results so they are indexable.

2 tools
Freshness/changelog

Every Meta rate and policy change, dated, with what it meant in practice. The page a buyer checks when they suspect a rate card is stale — and the one an assistant cites for “when did WhatsApp pricing change?”

1 page, updated per change

Technical checklist shipped with this build

State is as of this build, not an aspiration list.

  • One H1 per pageDone

    Every route ships a single keyword-led H1, with H2s mapping to the questions in the SERP’s People-Also-Ask.

  • Schema.org markupDone

    Organization, Product with AggregateOffer, FAQPage and BreadcrumbList are in the head — FAQ answers repeat the ₹ rates so they can win rich results.

  • Canonical + hreflangDone

    Self-referencing canonicals, en-IN / en-AE / x-default hreflang across the geo silo.

  • Internal linkingDone

    Mega-menu, in-body links and a five-column footer put every money page within two clicks of the homepage.

  • Fresh rate dataOngoing

    Rate cards carry a “verified against Meta, July 2026” line. Refresh quarterly — freshness is the moat on pricing queries.

  • Core Web VitalsDone

    No render-blocking JS, system fonts on the critical path and a single webfont weight, so LCP stays under 1.8s on 4G.

  • Programmatic quality gatePolicy

    No silo page ships without a unique 300+ word body, its own data and one original data point. Thin pages get consolidated, not published.

  • Trademark hygieneDone

    Competitor names appear in comparison copy with a no-affiliation disclaimer — keeps the pages defensible.

  • Sitemaps and robotsDone

    Sitemap generated at build with noindex pages excluded; robots allows crawl of tools but not the app console.

  • GEO / AI answersDone

    Money pages open with a Short answer block marked up as QAPage, above the fold and before any marketing copy. Every figure carries its unit, market and verification date so an assistant can quote it without the page around it.

  • Entity definitions on-pageDone

    The terms a page ranks for are defined on that page as DefinedTerm markup, not only in the /resources glossary — answer engines resolve entities before they answer.

  • Sourced comparative claimsPolicy

    A competitor price is published only when read from a primary source and dated. Unverifiable figures are described by billing model instead. Comparative pricing that cannot be defended is a legal risk, not an SEO asset.

  • Freshness signalsDone

    Article schema carries dateModified on every page, and rate-bearing pages show the verification month in the body where a reader and a crawler both see it.

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