For marketing
WhatsApp and email for marketing teams
Campaigns, journeys and segments across both channels with cost per outcome on one screen — and category economics that stop a broadcast habit from eating the budget.
- 76%
- median WhatsApp read rate
- 1 audience
- across both channels
- 7.5×
- marketing vs utility rate gap
The journeys that pay for the channel
Cross-channel journeys
One builder for both channels, with WhatsApp as the escalation for unopened email.
Segments that use behaviour
Attributes, orders, opens, clicks and WhatsApp replies in one query.
Cost per outcome
Spend, delivered, read and attributed revenue per campaign — including the message-category mix.
Frequency and consent guardrails
Caps, quiet hours and opt-in checks enforced at send time.
What ships with the playbook
Not a slide deck — the assets your team needs on day one.
- Pre-written template set, category-checked before submission
- A working flow or Flow for the highest-volume journey
- Segment definitions and a frequency cap recommendation
- The cost model for this vertical at your volume
Send smarter. Sell faster.
Start free with 1,000 conversations. Bring your own Meta number or apply for a new one — we handle verification, templates and the green tick with you.