Plans

WhatsApp and email pricing — flat platform fee, Meta and AWS at cost

Every plan includes every feature: unlimited contacts, unlimited agent seats, AI chatbot, catalog, API and webhooks. Plans differ only on numbers, volume, dedicated infrastructure and support depth.

Free forever

Sandbox

₹0/month

Build and test with 1,000 conversations on us.

  • 1 WhatsApp number
  • 1,000 free conversations
  • 3,000 emails / month
  • All features unlocked
  • Community support
Start free
High volume

Scale

₹7,999/month

Dedicated SES IP, higher limits, priority template review.

  • 10 WhatsApp numbers
  • Dedicated IP + warm-up
  • Multi-market rate routing
  • Webhooks and sandbox keys
  • Slack channel, 4-hour SLA
Start 14-day trial
Custom

Enterprise

Talk to us

SSO, custom DPA and residency, with a named engineer.

  • Unlimited numbers
  • SSO / SAML and audit export
  • Custom DPA and data residency
  • Named engineer, 1-hour SLA
Talk to sales

Platform fee only. WhatsApp per-message charges are billed by Meta at their published rate through your sendlz wallet with no markup; email is billed on Amazon SES pass-through. Indian entities are invoiced in INR with 18% GST.

WhatsApp + email cost calculator

Move the sliders. This is the same maths as your invoice — Meta rate card, SES rate, platform fee, tax.

Broadcasts and promotions — the expensive category
Order, shipping and payment updates
Volume tiers reset every month, per market
Transactional and campaign, on SES pass-through

Pricing questions

The things finance asks before signing off.

What exactly does the platform fee cover?

Every feature: unlimited contacts, unlimited agent seats, the AI chatbot and flow builder, catalog and payment links, campaigns, the API and webhooks. Plans differ on the number of WhatsApp numbers, throughput, dedicated infrastructure and support depth — never on features.

How are message charges billed?

They draw from a prepaid wallet at Meta’s published per-message rate for the category and recipient country, itemised line by line. Email is billed on Amazon SES pass-through. We add no markup to either.

Is there a setup or onboarding fee?

No. WABA onboarding, sandbox access, template review and green tick assistance are included on every plan, including the free Sandbox tier.

Can I cancel any time?

Yes. Plans are monthly with no minimum commitment and no committed volume. Unused wallet balance stays yours while the account is open.

Do you charge per agent seat or per contact stored?

Neither. Seats and contacts are unlimited on every plan. Seat and contact pricing are the two things that make growing teams expensive elsewhere, so we do not charge for either.

Send smarter. Sell faster.

Start free with 1,000 conversations. Bring your own Meta number or apply for a new one — we handle verification, templates and the green tick with you.