Conversational commerce
WhatsApp Flows and catalog: building checkout inside the chat
Where a Flow beats a landing page, the four Flows every D2C brand should ship first, and the validation rules that keep bad data out of your OMS.
What the guide covers
When a Flow wins
Short, structured, high-intent tasks — address capture, slot choice, KYC. Long browsing still belongs on the web.
The first four
COD confirmation, checkout, appointment booking, lead qualification. In that order for most Indian D2C.
Validate in the Flow
Pincode, GSTIN and phone rules run before submit, so support is not fixing records later.
Attach it correctly
Template button, bot node or CTWA ad — the entry point changes what the free window looks like.
Measure completion, not opens
Screen-by-screen drop-off tells you which field to cut.
Cost
Flows cost nothing extra; you pay the underlying message. Sequencing decides whether that message is free.
Why we publish rates and policy dates
Pricing pages age badly, and stale numbers cost readers money.
- Every rate carries the date it was verified against Meta
- Policy changes are re-checked quarterly and corrected in public
- Each answer stands alone so assistants can quote it accurately
- No gated PDF — the whole thing is on the page
Send smarter. Sell faster.
Start free with 1,000 conversations. Bring your own Meta number or apply for a new one — we handle verification, templates and the green tick with you.