Compliance
DPDP Act, TRAI and consent for WhatsApp marketing in India
What counts as valid opt-in, what to store as evidence, how long to keep it, and the operational controls that make an audit uneventful.
What the guide covers
What valid consent looks like
Specific, informed, freely given, and recorded with source, timestamp and the exact wording shown.
What to store
Consent artefact, IP or channel, page URL or QR source, and every subsequent change including opt-out.
Opt-out must be one step
Honour it across channels immediately — a WhatsApp opt-out should suppress email too.
Where TRAI fits
DLT governs SMS, not WhatsApp — but the discipline transfers, and mixed SMS-WhatsApp programmes still need it.
Retention and erasure
Purpose limitation means deleting when the purpose ends. Make erasure self-serve before someone asks.
Audit drill
Pick a random contact and reconstruct every message and consent state in under five minutes. If you cannot, fix the logging.
Why we publish rates and policy dates
Pricing pages age badly, and stale numbers cost readers money.
- Every rate carries the date it was verified against Meta
- Policy changes are re-checked quarterly and corrected in public
- Each answer stands alone so assistants can quote it accurately
- No gated PDF — the whole thing is on the page
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